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Put your brand front and center as the exclusive Tour de Pier Car Sponsor. Showcase up to four vehicles in a premium display location along Manhattan Beach Blvd, placing your latest models directly in the heart of the event and in front of thousands of Tour de Pier riders, attendees and community members.

This high-visibility sponsorship offers a unique opportunity to bring your showroom experience to Tour de Pier, engage directly with attendees and showcase your vehicles against the iconic backdrop of Manhattan Beach. With prominent placement adjacent to the Health & Fitness Expo and throughout the event footprint, your brand will be part of the energy and excitement of Tour de Pier all day long.

Includes:

•  1 Registered Bike*

•  Logo on Appreciation Reception Marketing Materials

•  Logo on Appreciation Reception Invitation

•  Logo on Appreciation Reception Step & Repeat

•  Logo on Event Shirt

•  Logo on Stage Banners

•  LED Screen Program Logo Recognition

•  Expanded Expo Space

•  Sponsor Materials in Gift Bag**

•  Logo on Website

•  Social Media Mention

•  Appreciation Reception Invite – 2 Guests

* Sponsor Bike needs to be registered with a team captain by March 15, 2027. Additional 4 riders per bike must be registered by April 15, 2027.

** Sponsor Materials for Gift Bags must be received by April 15, 2027. Postcards, paper, flyers and coupons are not allowed. Preferred materials include marketing items (ie pens, magnets, water bottles, lip balm), product samples or other branded items.

Note: Tax-deductible amount is the cost of the sponsorship less the value of benefits (bike registration, expo space) received.