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See your brand become part of one of Tour de Pier’s most recognizable event-day moments as the exclusive Towel Sponsor. Throughout the day, more than 2,000 Tour de Pier towels are in the hands of our riders and participants, creating an incredible visual as they wave together across the Strand.

As the exclusive sponsor, your company logo will be featured on every towel alongside Tour de Pier branding, giving your brand visibility throughout the event, in photos and across social media. It’s a fun and memorable way to connect your company with the energy of Tour de Pier while supporting cancer research and patient support programs.

Includes:

•  Exclusive Sponsor Logo on 2,000 Towels

•  1 Registered Bike*

•  Logo on Event Shirt

•  Logo on Stage Banners

•  LED Screen Program Logo Recognition

•  LED Screen Scrolling Logo Recognition

•  Expo Space

•  Sponsor Materials in Gift Bag**

•  Logo on Website

•  Social Media Mention

•  Appreciation Reception Invite – 2 Guests

* Sponsor Bike needs to be registered with a team captain by March 15, 2027. Additional 4 riders per bike must be registered by April 15, 2027.

** Sponsor Materials for Gift Bags must be received by April 15, 2027. Postcards, paper, flyers and coupons are not allowed. Preferred materials include marketing items (ie pens, magnets, water bottles, lip balm), product samples or other branded items.

Note: Tax-deductible amount is the cost of the sponsorship less the value of benefits (bike registration, expo space) received.