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Be part of the Tour de Pier experience for every rider as the exclusive Rider Badge Sponsor. More than 1,600 registered riders receive a custom Tour de Pier badge identifying them and their bike as part of the ride. Worn throughout the event and often kept as a memento afterward, the Rider Badge offers your company a unique opportunity to connect directly with every rider.

As the exclusive sponsor, your company logo will be featured on every Rider Badge, giving your brand visibility across the event and in the many photos captured throughout the day. Sponsors may also have the opportunity to incorporate a QR code linking riders directly to a special offer, promotion or branded experience.

It’s a memorable way to put your brand directly into the hands of our riders while showing your support for the mission that brings the Tour de Pier community together.

Includes:

•  Exclusive Sponsor Logo on Every Rider Badge

•  Opportunity to Incorporate a Custom QR Code

•  1 Registered Bike*

•  Logo on Event Shirt

•  Logo on Stage Banners

•  LED Screen Program Logo Recognition

•  LED Screen Scrolling Logo Recognition

•  Expo Space

•  Sponsor Materials in Gift Bag**

•  Logo on Website

•  Social Media Mention

•  Appreciation Reception Invite – 2 Guests

* Sponsor Bike needs to be registered with a team captain by March 15, 2027. Additional 4 riders per bike must be registered by April 15, 2027.

** Sponsor Materials for Gift Bags must be received by April 15, 2027. Postcards, paper, flyers and coupons are not allowed. Preferred materials include marketing items (ie pens, magnets, water bottles, lip balm), product samples or other branded items.

Note: Tax-deductible amount is the cost of the sponsorship less the value of benefits (bike registration, expo space) received.